Insights and Challenges in Studying the Effects of Anti-Smoking Ad Campaigns and Other Transformational Consumer Research

In this session, we focus on a set of studies from the multi-million dollar, Wisconsin anti-tobacco advertising campaign. In the first study, over 900 adolescents are interviewed to examine the influence of campaign attitudes, prior trial behavior, and social influence on anti-smoking beliefs and smoking intent. In the second study, interviews with 327 adult smokers investigate quitting intentions as a function of children at home and industry deception beliefs. Methodological difficulties, compromises among diverse stakeholders, and recommendations are discussed. Examples from participation in other transformative consumer research (National Youth Anti-Drug Media Campaign, FTC, FDA, Keystone front-of-package labeling initiative) are offered.


J. Craig Andrews, Scot Burton, and Richard Netemeyer (2009) ,"Insights and Challenges in Studying the Effects of Anti-Smoking Ad Campaigns and Other Transformational Consumer Research", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 143-145.


J. Craig Andrews, Marquette University, USA
Scot Burton, University of Arkansas, USA
Richard Netemeyer, University of Virginia, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


Don't Troll Me Bro: A Study of Griefing in Video Games

Elana Harnish, Ohio University
Jacob Lee Hiler, Ohio University

Read More


O7. Helpful Mental Shortcuts or a Shortcut to Bias? Two Perspectives on Heuristics and One New Direction for Consumer Research

Carly Drake, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada

Read More


‘Family Tech-Support’: Consequences for Family Assemblages and Non-Purchase Decision Technology Adoption

Pao Franco, University of Melbourne, Australia

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.