Methodological Challenges in Assessing the Food Marketing Environment of Target Segments

“Obesogenic” environments that encourage excess consumption of food and/or discourage physical activity have been implicated as a contributing factor to obesity. In the United States, although obesity is population wide, it is not equally distributed among socio-demographic groups. This presentation will discuss conceptual and methodological challenges related to assessing the marketing environments of specific consumer segments. We will draw from several projects related to an on-going community based social marketing research program. We integrate insights across projects to propose specific research strategies. We describe how future research on the “street-level’ contexts of target segments, including the marketing environment, can support consumer research that generates practical solutions to contribute to the positive transformation of communities.


Sonya Grier and Shiriki Kumanyika (2009) ,"Methodological Challenges in Assessing the Food Marketing Environment of Target Segments", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 143-145.


Sonya Grier, American University, USA
Shiriki Kumanyika, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


P4. Consistent Price Endings Increase Consumers Perceptions of Cheapness

Shih-Chieh Chuang, National Chung Cheng University
Yin-Hui Cheng, National Taichung University of Education

Read More


K11. Effects of Emotional vs. Rational Thinking on Consumer Responses to Verbal Precision

Ann Kronrod, University of Massachusetts, USA
Guang-Xin Xie, University of Massachusetts Boston
Shai Danziger, Tel Aviv University, Israel

Read More


A7. Credible Critters: Source and Message Expectancy Violation and Influence on Perceived Trustworthiness and Credibility

Justin Graeber, University of Texas at Austin, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.