Rising From the Wreckage: Personal Responsibility Vs. Social Welfare in Tornado Recovery

This paper explores the competing consumption ideologies of personal responsibility and social welfare and shows how these constructs are not on opposite ends of a continuum, but instead, are multi-faceted and domain specific. This theoretical argument extends beyond the specific empirical context we explore here, namely rural community recovery after a tornado. The theory developed here illuminates competing consumption ideologies and describes how the nature of a market mediates the disaster recovery process.


Stacey Menzel Baker, David M. Hunt, and Ron Paul Hill (2009) ,"Rising From the Wreckage: Personal Responsibility Vs. Social Welfare in Tornado Recovery", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 114-118.


Stacey Menzel Baker, University of Wyoming, USA
David M. Hunt, University of Wyoming, USA
Ron Paul Hill, Villanova University, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


Flavor Fatigue: How Cognitive Depletion Reduces Enjoyment of Complex Flavors

Rhonda Hadi, Oxford University, UK
Dan Rubin, St. John’s University
Diogo Hildebrand, Baruch College, USA
Thomas Kramer, University of California Riverside, USA

Read More


Narrative Transportation and Cognitive Responses: The Other Side of the Story

Rebecca Krause, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More


Inferring Personality from Solo vs. Accompanied Consumption: When Solo Consumers are Perceived to be More Open

Yuechen Wu, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.