Rising From the Wreckage: Personal Responsibility Vs. Social Welfare in Tornado Recovery

This paper explores the competing consumption ideologies of personal responsibility and social welfare and shows how these constructs are not on opposite ends of a continuum, but instead, are multi-faceted and domain specific. This theoretical argument extends beyond the specific empirical context we explore here, namely rural community recovery after a tornado. The theory developed here illuminates competing consumption ideologies and describes how the nature of a market mediates the disaster recovery process.


Stacey Menzel Baker, David M. Hunt, and Ron Paul Hill (2009) ,"Rising From the Wreckage: Personal Responsibility Vs. Social Welfare in Tornado Recovery", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 114-118.


Stacey Menzel Baker, University of Wyoming, USA
David M. Hunt, University of Wyoming, USA
Ron Paul Hill, Villanova University, USA


NA - Advances in Consumer Research Volume 36 | 2009

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