A Typology of Four Qualitatively Different Patterns of Shopping Behavior
A typology is proposed for four qualitatively different patterns of shopping behavior based on the Personality Continuum: normal consumer, neurotic shopper, compulsive buyer, and psychotic spender. Results are evaluated for five instruments designed to measure compulsive shopping behavior. Only the Questionnaire about Buying Behavior Scale (Lejoyeux and Ades 1994) yielded three qualitatively different patterns of shopping behavior representing the normal consumer, neurotic shopper, and compulsive buyer. No psychotic subjects completed the instruments. The remaining instruments divided the subjects into two broad groups—compulsive and non-compulsive shoppers—with the neurotic shoppers and psychotic spenders lumped together with the true compulsive buyer.
Citation:
Paul J. Albanese, Robert Jewell, and Katie Murtha (2009) ,"A Typology of Four Qualitatively Different Patterns of Shopping Behavior", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 93-96.
Authors
Paul J. Albanese, Kent State University, USA
Robert Jewell, Kent State University, USA
Katie Murtha, Corbett Accel Healthcare Group, USA
Volume
NA - Advances in Consumer Research Volume 36 | 2009
Share Proceeding
Featured papers
See MoreFeatured
How Employees Relate to Their Brand Online: A Critical Visual Analysis of Hollister
Stephanie Kogler, University of Innsbruck, Austria
Featured
Consumers’ Attribution of Mind to Possessions as an Impediment to Sharing
*Chi Hoang, Norwegian School of Management, Norway
Klemens Knoferle, Norwegian School of Management, Norway
Luk Warlop, Norwegian School of Management, Norway
aradhna krishna, University of Michigan, USA
Featured
Time-of-Day Effects on Consumers’ Social Media Engagement
Ozum Zor, Rutgers University, USA
Kihyun Hannah Kim, Rutgers University, USA
Ashwani Monga, Rutgers University, USA