Empty Pockets, Full Stomachs: How Desire For Money Affects Caloric Intake
In this project we hypothesize that people’s desire for money is predictive for their internal need to consume calories. In 5 studies we show that different money manipulations lead people to choose a more caloric dish (Study 1), to choose a larger portion (Study 2, 4), and to underestimate the caloric content of food items they are presented with (Study 3, 4, 5). By showing how to suppress this effect (Study 4), especially for people with a higher tendency to worry about money (Study 5), we illustrate the underlying mechanism. Implications for understanding why especially poor people suffer from obesity are discussed.
Barbara Briers and Sandra Laporte (2009) ,"Empty Pockets, Full Stomachs: How Desire For Money Affects Caloric Intake", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 837-838.
Barbara Briers, HEC Paris, France
Sandra Laporte, HEC Paris, France
NA - Advances in Consumer Research Volume 36 | 2009
The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation
Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University
Product Transparency in Online Selling Mechanisms: Consumer Preference for Opaque Products
Lucas Stich, Ludwig-Maximilians-University Munich
Martin Spann, Ludwig-Maximilians-University Munich
Gerald Häubl, University of Alberta, Canada
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Richard Kedzior, Bucknell University