Exploring the (Re)Construction of the Body in Virtual Worlds: Consumption of Body As Experience

We explore the meanings in the ongoing (re)construction of the body through avatars in a virtual world called Second Life. Using nethnographic research method, we investigate the ways in which consumers are involved in SL, the meanings attached to their avatars, the process of (re)constructing their avatars, and the experiences lived through avatars. Findings help conceptualize the body as experience, which enhances the perception of the body as a means of self-presentation. We introduce the concept of symembodiment to articulate the presence of body in SL, and to provide an alternative perspective to the embodiment/disembodiment paradox in the literature by revealing further paradoxes concerning the presence of the body in virtual worlds.



Citation:

Handan Vicdan and Ebru Ulusoy (2009) ,"Exploring the (Re)Construction of the Body in Virtual Worlds: Consumption of Body As Experience", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 927-927.

Authors

Handan Vicdan, The University of Texas-Pan American, USA
Ebru Ulusoy, The University of Texas-Pan American, USA



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

Causes and Consequences of the Expense Prediction Bias

Chuck Howard, University of British Columbia, Canada
David Hardisty, University of British Columbia, Canada
Abigail Sussman, University of Chicago, USA
Melissa Knoll, Consumer Financial Protection Bureau

Read More

Featured

N4. Induction of Construal-Level Mindset via Surprise and the Follow-up Effect on Consumer Evaluations and Judgments

Atul A Kulkarni, University of Missouri, USA
Joëlle Vanhamme, EDHEC Business School, France

Read More

Featured

B6. A Study About the Moderator Effect of the Information Trust in the Relationships Between the Users´ Participation in Virtual Communities and the Benefits Obtained.

Sara Campo, Autonomous University of Madrid
Jano Jiménez, Autonomous University of Madrid
Natalia Rubio, Universidad Autónoma of Madrid
Nieves Villaseñor, Universidad Autónoma of Madrid
Mªjesus Yague, Universidad Autónoma of Madrid

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.