Adults' Consumption of Videogames As Imaginative Escape From Routine.

This paper considers the adult consumption of videogames as a form of escape from routine and often unsatisfactory aspects of consumers’ everyday lives. Drawing from a phenomenological study of 24 adult players, I illustrate aspects of escapism through play, specifically: nostalgia; ‘everyday’ daydreams; media-derived fantasies, and; virtual tourism. I consider these themes in light of the sociology of consumption and of play to highlight adult videogame consumption as a significant trajectory of experiential economies where the market provides commodities that allow for the actualisation of the imagination.


Mike Molesworth (2009) ,"Adults' Consumption of Videogames As Imaginative Escape From Routine.", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 378-383.


Mike Molesworth, Bournemouth University, UK


NA - Advances in Consumer Research Volume 36 | 2009

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