The Impact of Family Micro-Environments on Children's Consumer Socialization

We examine children’s consumption experiences within families in order to further investigate the role that the family environment plays in the consumer socialization of children. We identify how familial micro-environments, created by parents and siblings, work to create consumer micro-environments that exert differential types of influence on children’s socialization as consumers. An updated conceptualization of consumer socialization is presented, which recognises that children inhabit their own unique niche in the ecology of their family. A child’s unique familial micro-environment affects how influence is exerted in decision making in families, and the resistance children experience to their influence strategies.



Citation:

Ben Kerrane and Margaret K. Hogg (2009) ,"The Impact of Family Micro-Environments on Children's Consumer Socialization", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 632-634.

Authors

Ben Kerrane, Bradford University, UK
Margaret K. Hogg, Lancaster University, UK



Volume

NA - Advances in Consumer Research Volume 36 | 2009



Share Proceeding

Featured papers

See More

Featured

E7. Pronouns in Fundraising Appeals – The Impact of I vs. S/He on Donations

Amir Sepehri, Western University, Canada
Rod Duclos, Western University, Canada
Hamid Elahi, Western University, Canada

Read More

Featured

I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations

Adrienne E Foos, Mercyhurst University
Kathleen A Keeling, University of Manchester, UK
Debbie I Keeling, University of Sussex

Read More

Featured

R3. In Experiences We Trust: From Brand-centric Experiences to Experience-centric Brands

Melissa Archpru Akaka, University of Denver
Ana Babic Rosario, University of Denver
Gia Nardini, University of Denver

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.