Under the Cover of Alcohol: the Impact of Perceived Intoxication and Preventive Media on Intentions to Engage in Deviant Behavior

Our research examines the decision making processes of college students under the influence of alcohol and the role of preventive media on the likelihood of engaging in deviant behaviors such as sexual aggression. Having our participants actually consume alcohol, we study the conditions under which they are more prone to take risks and the individual difference variables (alcohol expectancy and rape myth acceptance) that may lead to such actions. Drawing from the motivation literature, we argue that there are contextual and individual variables that may explain the observed variance in the tendency to engage in sexual aggression when intoxicated.


Kivilcim Dogerlioglu-Demir, Kristine R. Ehrich, and Darrel D. Muehling (2009) ,"Under the Cover of Alcohol: the Impact of Perceived Intoxication and Preventive Media on Intentions to Engage in Deviant Behavior", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 857-857.


Kivilcim Dogerlioglu-Demir, Washington State University, USA
Kristine R. Ehrich, Washington State University, USA
Darrel D. Muehling, Washington State University, USA


NA - Advances in Consumer Research Volume 36 | 2009

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