Aesthetics and Consumption

Aesthetics is increasingly becoming an important criterion by which consumers evaluate and differentiate between product offerings and make purchasing decisions. Recognizing this growing trend in the marketplace, a number of consumer researchers have begun focusing on this area. However, there exists no comprehensive, overarching, or integrative theoretical framework for aesthetics research in the consumption domain. Moreover, researchers have no unified view on methodologies or vocabulary, or on how research in the area should advance. Taking the initial step to develop such a common understanding amongst leading researchers in the area forms the central motivation for this roundtable.


Wesley Hutchinson, George Zinkhan, and Joan Meyers-Levy (2009) ,"Aesthetics and Consumption", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 810-812.


Wesley Hutchinson, University of Pennsylvania, USA
George Zinkhan, University of Georgia, USA
Joan Meyers-Levy, University of Minnesota, USA


NA - Advances in Consumer Research Volume 36 | 2009

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