The Effects of Phonetic Symbolism on Comparative Price Perceptions
Psycholinguistics is a research area that is focused upon the development, production, comprehension, and usage of language. Linguistic features may influence the memorability and perception of words through their ability to convey meaningfulness (Eysenck 1979). One attribute that has been shown to have an impact on the meaningfulness of a word is phonetic (or “sound”) symbolism, which refers to the ability of particular phonemes (i.e., the fundamental building blocks of sound in a language) to convey information. In the context of three experiments, we demonstrate that perceptions of numerical magnitude related to price discount, value, and purchase intentions may be non-consciously impacted by the phonemes (i.e., vowel and consonant sounds) associated with price verbalization. The effect occurs because prices are automatically and non-consciously represented and encoded in memory in multiple formats (i.e., visual, auditory, and analog).
Keith Coulter (2009) ,"The Effects of Phonetic Symbolism on Comparative Price Perceptions", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 986-987.
Keith Coulter, Clark University, USA
NA - Advances in Consumer Research Volume 36 | 2009
F4. Social Support First, Money Later: Perceived Economic Mobility Increases Happiness When Perceived Social Support Opens the Door
Yong Ju Kwon, Seoul National University, USA
Sara Kim, University of Hong Kong
Youjae Yi, Seoul National University
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA
D1. When Intention to Share on Social Media Increases Variety-Seeking: The Role of Self-Enhancement
Jingjing Ma, Peking University
David Dubois, INSEAD, France
Fei Jin, Peking University