Gaming Emotions

One’s own emotions may influence someone else’s behavior in a given social interaction. If one believes this, s/he has an incentive to game emotions—to strategically conceal or misrepresent current emotions—in an attempt to influence her/his counterpart. In a series of three experiments, the authors investigate the extent to which people (1) conceal or inflate a current emotional state, (2) are willing to acknowledge their strategic actions, and (3) improve their financial wellbeing from emotion gaming.


Eduardo Andrade and Teck-Hua Ho (2009) ,"Gaming Emotions", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 76-78.


Eduardo Andrade, University of California, Berkeley, USA
Teck-Hua Ho, University of California, Berkeley, USA


NA - Advances in Consumer Research Volume 36 | 2009

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