One’s own emotions may influence someone else’s behavior in a given social interaction. If one believes this, s/he has an incentive to game emotions—to strategically conceal or misrepresent current emotions—in an attempt to influence her/his counterpart. In a series of three experiments, the authors investigate the extent to which people (1) conceal or inflate a current emotional state, (2) are willing to acknowledge their strategic actions, and (3) improve their financial wellbeing from emotion gaming.
Eduardo Andrade and Teck-Hua Ho (2009) ,"Gaming Emotions", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 76-78.
Eduardo Andrade, University of California, Berkeley, USA
Teck-Hua Ho, University of California, Berkeley, USA
NA - Advances in Consumer Research Volume 36 | 2009
The Preference for Simultaneity: When Different Events Happen to Different People at the Same Time
Franklin Shaddy, University of Chicago, USA
Yanping Tu, University of Florida, USA
Ayelet Fishbach, University of Chicago, USA
Out of Your League: Women’s Luxury Products as Signals to Men
Yajin Wang, University of Maryland, USA
Vladas Griskevicius, University of Minnesota, USA
Qihui Chen, Peking University
Decreasing Impatience with Bundled Donations
Sachin Banker, University of Utah, USA