Hlm: Hierarchical Linear Models

HLM, or Hierarchical Linear Models, are a technique that marketing scholars might hear more and more about, e.g., through their Org Science colleagues, and might also increasingly find useful in their own research. The models are primarily intended to help meld together data that represent different units of analysis, usually individuals and groups. The concepts aren't that difficult, and there is some choice among software. Come to expand your geekness.


Gerri Henderson, Adam Duhachek, and Jim Oakley (2009) ,"Hlm: Hierarchical Linear Models", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 816-816.


Gerri Henderson, Northwestern University, USA
Adam Duhachek, Indiana University, USA
Jim Oakley, University of North Carolina, USA


NA - Advances in Consumer Research Volume 36 | 2009

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