Intro to Social Network Methods

Networks are currently enjoying a great deal of popularity. Come to this workshop to see how they're different from what you normally do. You might not end up using social network methods in your research, but this intro session will give you a sense of what your colleagues might be doing, what's going on in some journals, and, possibly, directions you might take to include a networks perspective in your own research.


Gerri Henderson, Adam Duhachek, and Jim Oakley (2009) ,"Intro to Social Network Methods", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 813-813.


Gerri Henderson, Northwestern University, USA
Adam Duhachek, Indiana University, USA
Jim Oakley, University of North Carolina, USA


NA - Advances in Consumer Research Volume 36 | 2009

Share Proceeding

Featured papers

See More


The Effect of Future Focus on Self-Control is Moderated by Self-Efficacy

Rafay A Siddiqui, Hong Kong Polytechnic University
Jane Park, University of California Riverside, USA
Frank May, Virginia Tech, USA

Read More


Willingness to Pay: A Contextualized Method of Valuation

Sharlene He, Concordia University, Canada
Eric T. Anderson, Northwestern University, USA
Derek Rucker, Northwestern University, USA

Read More


Faster than Fact: Consuming in Post-Truth Society

Robert Kozinets, University of Southern California, USA
Rossella Gambetti, Catholic University of the Sacred Heart
Silvia Biraghi, Catholic University of the Sacred Heart

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.