Intro to Social Network Methods

Networks are currently enjoying a great deal of popularity. Come to this workshop to see how they're different from what you normally do. You might not end up using social network methods in your research, but this intro session will give you a sense of what your colleagues might be doing, what's going on in some journals, and, possibly, directions you might take to include a networks perspective in your own research.


Gerri Henderson, Adam Duhachek, and Jim Oakley (2009) ,"Intro to Social Network Methods", in NA - Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN : Association for Consumer Research, Pages: 813-813.


Gerri Henderson, Northwestern University, USA
Adam Duhachek, Indiana University, USA
Jim Oakley, University of North Carolina, USA


NA - Advances in Consumer Research Volume 36 | 2009

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