Preventing Youth Obesity: Effective Means of Promotion

Most obesity prevention campaigns in France use messages which focus on health consequences or benefits of adopting a specific behavior. Based on a literature review and on an exploratory study, our research shows that adolescents are especially susceptible to social risks: disapproval or rejection from the group and these social risks constitute the most important source of concern regarding obesity amongst adolescents. These conclusions indicate that obesity prevention campaigns using a message focused on social risks could be more effective than traditional preventive campaigns that put forth health related arguments.



Citation:

Sabine Boesen-Mariani, Carolina Werle, Marie-Laure Gavard-Perret, and Cyrielle Vellera (2008) ,"Preventing Youth Obesity: Effective Means of Promotion", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 6--6.

Authors

Sabine Boesen-Mariani, PhD Candidate CERAG, University of Grenoble, France
Carolina Werle, Assistant Professor at GEM and PhD Candidate at CERAG, France
Marie-Laure Gavard-Perret, Professor at University of Grenoble, France
Cyrielle Vellera, Master 2 Recherche, University of Grenoble, France



Volume

LA - Latin American Advances in Consumer Research Volume 2 | 2008



Share Proceeding

Featured papers

See More

Featured

When Does Being Paid an Hourly Wage Make it Difficult to Be a Happy Volunteer?

Sanford E. DeVoe, University of California Los Angeles, USA
Jieun Pai, University of California Los Angeles, USA

Read More

Featured

Brand’s Moral Character Predominates in Brand Perception and Evaluation

Mansur Khamitov, Nanyang Technological University, Singapore
Rod Duclos, Western University, Canada

Read More

Featured

Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists

Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.