Preventing Youth Obesity: Effective Means of Promotion

Most obesity prevention campaigns in France use messages which focus on health consequences or benefits of adopting a specific behavior. Based on a literature review and on an exploratory study, our research shows that adolescents are especially susceptible to social risks: disapproval or rejection from the group and these social risks constitute the most important source of concern regarding obesity amongst adolescents. These conclusions indicate that obesity prevention campaigns using a message focused on social risks could be more effective than traditional preventive campaigns that put forth health related arguments.


Sabine Boesen-Mariani, Carolina Werle, Marie-Laure Gavard-Perret, and Cyrielle Vellera (2008) ,"Preventing Youth Obesity: Effective Means of Promotion", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 6--6.


Sabine Boesen-Mariani, PhD Candidate CERAG, University of Grenoble, France
Carolina Werle, Assistant Professor at GEM and PhD Candidate at CERAG, France
Marie-Laure Gavard-Perret, Professor at University of Grenoble, France
Cyrielle Vellera, Master 2 Recherche, University of Grenoble, France


LA - Latin American Advances in Consumer Research Volume 2 | 2008

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