Understanding Consumer Culture: the Role of “Food” As an Important Cultural Category

Food represents, in a symbolic manner, the dominant ways of a given society. Through an analysis of its habits and consumption practices, it is possible to understand a series of meanings associated with the production of identities, the establishment and maintenance of social relationships, and cultural changes in a society. Therefore, the aim of this paper is to identify, through the classification proposed by Arnould and Thompson (2005) regarding the different research programs on CCT, a group of studies which, in some way, has dealt with the food topic in different contexts associated with consumer culture.


Marcelo Fonseca (2008) ,"Understanding Consumer Culture: the Role of “Food” As an Important Cultural Category", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 28-33.


Marcelo Fonseca, Universidade do Vale do Rio dos Sinos (Unisinos); Brazil


LA - Latin American Advances in Consumer Research Volume 2 | 2008

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