Understanding Consumer Culture: the Role of “Food” As an Important Cultural Category

Food represents, in a symbolic manner, the dominant ways of a given society. Through an analysis of its habits and consumption practices, it is possible to understand a series of meanings associated with the production of identities, the establishment and maintenance of social relationships, and cultural changes in a society. Therefore, the aim of this paper is to identify, through the classification proposed by Arnould and Thompson (2005) regarding the different research programs on CCT, a group of studies which, in some way, has dealt with the food topic in different contexts associated with consumer culture.



Citation:

Marcelo Fonseca (2008) ,"Understanding Consumer Culture: the Role of “Food” As an Important Cultural Category", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 28-33.

Authors

Marcelo Fonseca, Universidade do Vale do Rio dos Sinos (Unisinos); Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 2 | 2008



Share Proceeding

Featured papers

See More

Featured

P13. Self-Selected versus Fixed Price Bundling: The Effect of Bundle Type on Perceived Quality

Burcak Bas, Bocconi University, Italy
GULEN SARIAL ABI, Bocconi University, Italy

Read More

Featured

Promoting Well-being and Combating Harassment in the Academy

Ekant Veer, University of Canterbury, New Zealand
Zeynep Arsel, Concordia University, Canada
June Cotte, Ivey Business School
Jenna Drenten, Loyola University Chicago, USA
Markus Geisler, York University, Canada
Lauren Gurrieri, RMIT University
Julie L. Ozanne, University of Melbourne, Australia
Nicholas Pendarvis, California State University Los Angeles, USA
Andrea Prothero, University College Dublin
Minita Sanghvi, Skidmore College
Rajiv Vaidyanathan, University of Minnesota Duluth, USA
Stacy Wood, North Carolina State University

Read More

Featured

R11. The Influence of Brand Rituals on Perceived Brand Authenticity

Lijing Zheng, University of Hong Kong
Echo Wen Wan, University of Hong Kong
Zhongqiang (Tak) Huang, University of Hong Kong

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.