A Day Without a Mexican Shopper on the U.S. Border: the Case of the Nothing Gringo Boycott of 2006

In 2006, several groups of Mexicans abstained from buying from American stores as an expression of solidarity to the immigrants in the US. This study aimed to explore the effect that “hope” and “ethnocentrism” had on attitudes toward the Nothing Gringo boycott. The theory of planned behavior (TpB) was employed to test the effect that attitudes toward the boycott had on the intention to support the protest to the American organizations. As expected, and congruent with the TpB, the results showed that Mexicans’ “intention to participate” was predetermined by a positive attitude toward the boycott, which in turn was affected by the Mexicans’ “ethnocentrism” and “hope.”



Citation:

Sindy Chapa and Monica Hernandez (2008) ,"A Day Without a Mexican Shopper on the U.S. Border: the Case of the Nothing Gringo Boycott of 2006", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research.

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Authors

Sindy Chapa, The Center for the Study of Latino Media and Market, Texas State University
Monica Hernandez, The University of Texas Pan American



Volume

LA - Latin American Advances in Consumer Research Volume 2 | 2008



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