The Effect of Store Cards on Buyer Behaviour: Is It a Matter of Ignorance Or Abuse?

This research identifies and compares the most important reasons for the adoption of store credit cards by two dissimilar consumer groups: 267 questionnaires were completed by samples that were characterized by different levels of experience and exposure to the facility. Noticeable differences between the samples in terms of number of cards possessed; payment options exercised and credit status were reported. . The majority of store cardholders reported an increase in installments during the preceding year and the majority of the less experienced sample admitted that they consequently struggled to manage monthly installments.


Aletta C Erasmus and Kethuswegape Lebani (2008) ,"The Effect of Store Cards on Buyer Behaviour: Is It a Matter of Ignorance Or Abuse?", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 156-158.


Aletta C Erasmus, Republic of South Africa
Kethuswegape Lebani, Republic of South Africa


LA - Latin American Advances in Consumer Research Volume 2 | 2008

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