How Americans Spend Their Time

Time-use has already been the subject of numerous studies across multiple disciplines. However, most of this research has focused on a few broadly defined activities (e.g., work for pay, leisure or housework). In this study we take a holistic perspective, identifying a typology of “time-styles,” that defines the different ways people allocate the 24 hours they all have available in a day across multiple competing daily activities, taking into consideration the fact that we all have the same “budget” of 24 hours to spend every day, and that this allocation leads to highly sparse, truncated data.


Wagner Kamakura (2008) ,"How Americans Spend Their Time", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 144-144.


Wagner Kamakura, Duke University, USA


LA - Latin American Advances in Consumer Research Volume 2 | 2008

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