The Connection Between Symbolic Benefits and Youth Identity: a Hybrid Methodological Approach

Although the construction of our individual or social identity has been investigated by a number of disciplines, its highly changeable nature requires a continuous investigation. In this paper we seek to analyse the connection between the symbolic benefits of consumption and the formation of identity among the youth. Data collection was carried out through interviews, an auto driving technique and a survey. We found four factors of variables that explain the relationship among identity and symbolic benefits: (1) Self-satisfaction and status achievement; (2) Social acceptance/belonging and relationships; (3) Attachment and importance and (4) Identification and memory.



Citation:

Diego Ferla and Teniza da Silveira (2008) ,"The Connection Between Symbolic Benefits and Youth Identity: a Hybrid Methodological Approach", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 216-217.

Authors

Diego Ferla, Universidade do Vale do Rio dos Sinos, Brazil
Teniza da Silveira, Universidade Federal do Rio Grande do Sul



Volume

LA - Latin American Advances in Consumer Research Volume 2 | 2008



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