Scream Out Loud Or Lie on the Couch? Investigating the Experience of Watching Football on the Stadium Versus on Tv.

This work aims to investigate the spectator narratives associated with live football and TV football broadcasting. Long interviews were conducted with 16 subjects, focusing on their personal history and experienced narratives are related to life and sports practice and consumption. Interviews were focused on subjects experiences with live and TV football watching experiences. Observations points to active participation in message building on the pitch, with high levels of connotative content, contrasting with high denotative content on the TV messages, which stresses the didactical character of TV broadcastings.



Citation:

Alexandre Carauta and Eduardo Ayrosa (2008) ,"Scream Out Loud Or Lie on the Couch? Investigating the Experience of Watching Football on the Stadium Versus on Tv.", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 215-215.

Authors

Alexandre Carauta, EBAPE-FGV, Brazil
Eduardo Ayrosa, EBAPE-FGV, Brazil



Volume

LA - Latin American Advances in Consumer Research Volume 2 | 2008



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