Environmental Barriers to Consumer Acculturation

Acculturation is a hot topic that has been looked at in different ways in consumer research. Although many lessons have been learned from previous investigations, the impact of the environment where the consumer acculturation is taking place has been relatively overlooked. We propose a factor in the environment that may influence the consumer acculturation process: government policy. We contribute to consumer acculturation literature by examining how the political environment may impact the acculturation process of immigrant groups. The context we use to better understand this phenomenon is a southern state in the U.S. with a large population of Hispanic immigrants.


Garrett Coble and Fernando Jimenez (2008) ,"Environmental Barriers to Consumer Acculturation", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 211-211.


Garrett Coble, Oklahoma State University, USA
Fernando Jimenez, USA


LA - Latin American Advances in Consumer Research Volume 2 | 2008

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