Cultural Values and Leisure Activities Preferences Among Latin American Young Consumers. an Exploratory Study.

Preferred leisure activities as well as money spent during leisure time have begun to increasingly draw managers’ attention. In fact how Latin American youth prefer to spend their free time and how relevant the variable culture is for this decision is not nowadays well understood. This paper reports some of the findings from a cross-national survey designed to explore these related areas of youth consumer behavior. Using Schwartz Value Inventory (2006) we approach the cross-national differences in cultural orientations of young from four LA countries. The relevance of these cultural orientations to understand young consumer’s leisure preferences was also addressed.



Citation:

Sofia Esqueda, Olivia Perez, and Otmar Varela (2008) ,"Cultural Values and Leisure Activities Preferences Among Latin American Young Consumers. an Exploratory Study.", in LA - Latin American Advances in Consumer Research Volume 2, eds. Claudia R. Acevedo, Jose Mauro C. Hernandez, and Tina M. Lowrey, Duluth, MN : Association for Consumer Research, Pages: 209-210.

Authors

Sofia Esqueda, IESA - Marketing Center - Professor, Venezuela
Olivia Perez, IESA - Marketing Center - Researcher, Venezuela
Otmar Varela, Nicholls State Univesity - Professor, United States



Volume

LA - Latin American Advances in Consumer Research Volume 2 | 2008



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