Dessert: Heavenly Or Sinful? Consumption, Carnality and Spirituality in Food Advertising
Food as a commodity does not solely represent nourishment; it conveys cultural and social values that are consumed by the self and transferred to denote the self. This paper examines the dimensions of a particular type of food and its complex representational associations with sexuality and femininity, first by considering the historical lineage of its cultural importance and then by conducting a content analysis of its representation in modern advertising. Understanding the fascination in connections between food and sex provides a creative and potentially informative way of exploring, experiencing and developing our humanity.
Citation:
Catherine Coleman (2007) ,"Dessert: Heavenly Or Sinful? Consumption, Carnality and Spirituality in Food Advertising", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 245-250.
Authors
Catherine Coleman, University of Illinois, United States of America
Volume
E - European Advances in Consumer Research Volume 8 | 2007
Share Proceeding
Featured papers
See MoreFeatured
Paying to Be Social? How Materialism Shapes Spending on Friends
William Ding, Washington State University, USA
David Sprott, Washington State University, USA
Andrew Perkins, Washington State University, USA
Featured
The Effects of Breadth of Product Categories on Budgeting
An Tran, University of La Verne
John Lynch, University of Colorado, USA
Featured
L8. Recover the Unrecoverable: How Co-Recovery Shifts Consumers ‘Attribution Following a Failed Recovery
Bo Huang, HEC Montreal, Canada
Yany Grégoire, HEC Montreal, Canada
Matthew Philp, HEC Montreal, Canada