Dessert: Heavenly Or Sinful? Consumption, Carnality and Spirituality in Food Advertising

Food as a commodity does not solely represent nourishment; it conveys cultural and social values that are consumed by the self and transferred to denote the self. This paper examines the dimensions of a particular type of food and its complex representational associations with sexuality and femininity, first by considering the historical lineage of its cultural importance and then by conducting a content analysis of its representation in modern advertising. Understanding the fascination in connections between food and sex provides a creative and potentially informative way of exploring, experiencing and developing our humanity.


Catherine Coleman (2007) ,"Dessert: Heavenly Or Sinful? Consumption, Carnality and Spirituality in Food Advertising", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 245-250.


Catherine Coleman, University of Illinois, United States of America


E - European Advances in Consumer Research Volume 8 | 2007

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