Family Identity and the Meaning of Home

Given the importance of home to consumers and the tightly linked ideologies of home, family, and identity (Carsten 2004; McCracken 1989; Oswald 1999), we explored how family identity shapes discourses, enactments and constructions of home. Based on 48 in-depth interviews with family members in their homes, representing 23 intergenerational family dyads, we uncovered variations in family identity that are reflected in goals for the articulation of home. In addition, we observed that families identify specific places both within and outside household boundaries as central to family identity performances and to creating a sense of home.


Amber Epp and Linda Price (2007) ,"Family Identity and the Meaning of Home", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research.


Amber Epp, Univ. of Nebraska-Lincoln
Linda Price, Univ. of Arizona


E - European Advances in Consumer Research Volume 8 | 2007

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