Understanding the Self-Prophecy Phenomenon

The self-prophecy effect suggests that asking people to predict whether or not they will perform a target action leads to increased probability of performing that action, often in a socially normative direction. In two experiments, competing theories of cognitive dissonance and social identity activation were explored. Experiment 1 revealed that, following an experimentally manipulated prediction request, subjects’ self-identity with a target behavior (recycling) and self-esteem increased relative to a control group. In Experiment 2, self-esteem was manipulated, followed by a prediction request. Results suggested that self-prophecy effects may be the result of the activation of normative social identities.



Citation:

Andrew Perkins, Ronn J. Smith, and David E. Sprott (2007) ,"Understanding the Self-Prophecy Phenomenon", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 462-467.

Authors

Andrew Perkins, Rice University, USA
Ronn J. Smith, University of Arkansas, USA
David E. Sprott, Washington State University, USA



Volume

E - European Advances in Consumer Research Volume 8 | 2007



Share Proceeding

Featured papers

See More

Featured

The Anchoring Effects of Temperature Cues on Price Valuations

Michael Barbera, Barbera Solutions
Gavin Northey, University of Auckland, New Zealand
Felix Septianto, University of Auckland, New Zealand
Vicki Andonopoulos, University of New South Wales
Catherine Frethey-Bentham, University of Auckland, New Zealand

Read More

Featured

How Matte Product Surface Enhances Perceived Durability

Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore

Read More

Featured

D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth

Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.