Understanding the Self-Prophecy Phenomenon

The self-prophecy effect suggests that asking people to predict whether or not they will perform a target action leads to increased probability of performing that action, often in a socially normative direction. In two experiments, competing theories of cognitive dissonance and social identity activation were explored. Experiment 1 revealed that, following an experimentally manipulated prediction request, subjects’ self-identity with a target behavior (recycling) and self-esteem increased relative to a control group. In Experiment 2, self-esteem was manipulated, followed by a prediction request. Results suggested that self-prophecy effects may be the result of the activation of normative social identities.



Citation:

Andrew Perkins, Ronn J. Smith, and David E. Sprott (2007) ,"Understanding the Self-Prophecy Phenomenon", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 462-467.

Authors

Andrew Perkins, Rice University, USA
Ronn J. Smith, University of Arkansas, USA
David E. Sprott, Washington State University, USA



Volume

E - European Advances in Consumer Research Volume 8 | 2007



Share Proceeding

Featured papers

See More

Featured

E4. Doing Good for Nothing: Motive Inferences from the Probabilistic Profits of Prosociality

Ike Silver, University of Pennsylvania, USA
Jackie Silverman, University of Pennsylvania, USA

Read More

Featured

Paying to Be Social? How Materialism Shapes Spending on Friends

William Ding, Washington State University, USA
David Sprott, Washington State University, USA
Andrew Perkins, Washington State University, USA

Read More

Featured

Compatibility Theory

Ioannis Evangelidis, Bocconi University, Italy
Stijn M. J. van Osselaer, Cornell University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.