Web Interface and Consumers Buying Intention in E-Tailing: Results From an Online Experiment

This article empirically tests the influence of perceived atmospheric elements of an e-commerce website on consumers’ emotional and behavioral responses. Virtual atmosphere is considered as a multi dimensional construct integrating visual aesthetics, layout, and website social interactivity perception. The data was collected from a sample of Internet users who participated in an online survey. The main results show that all atmospheric factors have a positive impact on mood, which in turn strongly influence online purchase intentions. However, attitude toward the site was partially explained by atmospherics and did not impact purchase intentions.



Citation:

Anis Allagui and Jean-francois Lemoine (2007) ,"Web Interface and Consumers Buying Intention in E-Tailing: Results From an Online Experiment", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 24-30.

Authors

Anis Allagui, University of Nantes, FRANCE
Jean-francois Lemoine, University of Nantes, FRANCE



Volume

E - European Advances in Consumer Research Volume 8 | 2007



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