The Impact of Arousal on Judgment Correction

This study focuses on the interplay between arousal, motivation and mode of judgment (memory- or stimulus-based) in affecting judgment and correction. Results show that in memory-based judgment, arousal affects judgment only under low, but not under high motivation; in stimulus-based judgment, arousal affects judgment only under high, but not under low motivation. These findings support literature on mental contamination and discounting, suggesting that timing of encoding and motivation determine the tendency to discount unwanted influences. Under stimulus-based judgment with low motivation, results did not support the hypothesis. Alternative explanations and directions for further investigations are discussed.


Hila Riemer and Madhu Viswanathan (2007) ,"The Impact of Arousal on Judgment Correction", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 221-222.


Hila Riemer, Ben Gurion of the Negev, Israel
Madhu Viswanathan, University of Illinois at Urbana-Champaign, USA


E - European Advances in Consumer Research Volume 8 | 2007

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