Joint Versus Separate Evaluation of Partitioned Information

Using a theoretical framework derived from Numerosity Heuristics and the Evaluability Hypothesis, we propose and find empirical evidence for our hypothesis that joint versus separate evaluations of partitioned information (with varying levels of partitions) lead to reversals in consumer probability judgments. Specifically, when evaluating partitioned information separately, consumers are likely to have higher probability judgments for information with a higher number of partitions. In contrast, when evaluating partitioned information jointly, consumers are likely to have lower probability judgments for information with a higher number of partitions.



Citation:

Dipayan Biswas and Subimal Chatterjee (2007) ,"Joint Versus Separate Evaluation of Partitioned Information", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research.

Authors

Dipayan Biswas, Bentley College, USA
Subimal Chatterjee, State University of New York (Binghamton), USA



Volume

E - European Advances in Consumer Research Volume 8 | 2007



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