"My Interview Dilemma": Expression and Suppression of Butch Gender Identity

This paper examines ways in which Butch lesbians manage and negotiate their identity within the context of a work interview situation in a world where the cultural gender belief system makes assumptions about masculinity and femininity and attitudes towards appropriate roles for the sexes (Deaux and Kite, 1987, in Whitley, 2001). Reviews of the literature on consumption and self, queer/Butch identity and sexual identity in the workplace are presented, together with a detailed methodological discussion of online enquiry and the role of the ‘embedded’ researcher underpinning our exploration of lesbians’ experiences of performing their Butch identity through symbolic consumption.


Helen R. Woodruffe-Burton and Sam Bairstow (2007) ,""My Interview Dilemma": Expression and Suppression of Butch Gender Identity", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 196-197.


Helen R. Woodruffe-Burton, St Martin's College, UK
Sam Bairstow, University of Glamorgan, UK


E - European Advances in Consumer Research Volume 8 | 2007

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