What's the Matter With That Kid? Family Consumption Strategies That Minimize the Critical Gaze
One metanarrative of consumer theories is that illness/disability is an unfortunate side note, when in reality, impairment, physical differences, and cognitive limitations touch many lives. This paper explores the adaptation that families as a consuming unit make in their transition to being a family with a special needs child. When the family system includes disability, how does the family experience otherness, how do they adapt to their new constraints, and, eventually, how do they resist exclusion and form new marketplace connections? As unwilling participants at the boundary of marketplace evolution, these families provide a window into structural assumptions and constraints of the market that may not be consciously identified by the able bodied.
Citation:
Marlys Mason and Teresa Pavia (2007) ,"What's the Matter With That Kid? Family Consumption Strategies That Minimize the Critical Gaze", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research.
Authors
Marlys Mason, Oklahoma State University, USA
Teresa Pavia, University of Utah, USA
Volume
E - European Advances in Consumer Research Volume 8 | 2007
Share Proceeding
Featured papers
See MoreFeatured
Sustainable Luxury: a Paradox or a Desirable Consumption?
Jennifer Jung Ah Sun, Columbia University, USA
Silvia Bellezza, Columbia University, USA
Neeru Paharia, Georgetown University, USA
Featured
D6. How to Boast Appropriately When Word of Mouth Flows Internationally?
Xingyu Wang, Huazhong University of Science and Technology, China
Yaping Chang, Huazhong University of Science and Technology, China
Jun Yan, Huazhong University of Science and Technology, China
Featured
The Power of Pottymouth in Word-of-Mouth
Katherine C Lafreniere, University of Alberta, Canada
Sarah G Moore, University of Alberta, Canada