Negative Consequences of Internet Consumption: a Qualitative Study

The importance of the Internet has been growing steadily in recent years, increasing the need to understand the consequences of Internet consumption on consumers. The objective of the present research was to uncover a myriad of negative consequences of Internet usage. We report on findings from twenty-one depth interviews with consumers who are frequent Internet users. The economic, social, psychological, behavioral, physical and legal consequences of Internet consumption on consumers are illustrated by sample verbatim comments from interviewees. The conceptual framework on paradoxes of technology is used to link the individual negative effects of Internet to the specific paradoxes.

Citation:

Monika Kukar-Kinney, Andrew Intihar, and Nicole Leahy (2007) ,"Negative Consequences of Internet Consumption: a Qualitative Study", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 9--9.