Surf Soundtracks: the Musical Negotiation of Deviance and Difference in Surf-Culture

The production of ‘surf-music’ not only mirrors the status of surfing subcultures but it has also been an important script through which the appropriation and negotiation of what constitutes surf-culture has taken place. In this paper we discuss how various musical genres have been appropriated by groups involved in this process of negotiation. In the first instance we consider the seductive, subversive use of music as a governmental means to dilute, reconstruct and productively harness a subculture that was perceived as a threat to working, moral and familial life. Following this, we reflect on attempts made by sub-cultural surfers to resist and reverse this trend with music designed to subvert, shock and rally deviant surfers around hard-core ethics. Music in this sense is a symbol upon which social movements depend for cohesion, group charisma and the power to control cultural resources and determine social action.



Citation:

Robin Canniford and Joan Ormrod (2007) ,"Surf Soundtracks: the Musical Negotiation of Deviance and Difference in Surf-Culture", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 431-435.

Authors

Robin Canniford, University of Exeter
Joan Ormrod, Manchester Metropolitan University



Volume

E - European Advances in Consumer Research Volume 8 | 2007



Share Proceeding

Featured papers

See More

Featured

L3. Categorizing Engagement Behaviors from the Perspective of Customer Resources

Xianfang Zeng, University of Calgary, Canada
James Agarwal, University of Calgary, Canada
Mehdi Mourali, University of Calgary, Canada

Read More

Featured

B2. The Prevention Oriented Chameleon: Mimicry in a Prevention Orientation Leads to More Brand Trust

Judith Willberger, Technical University of Munich
Gavan Fitzsimons, Duke University, USA

Read More

Featured

Trust the Polls? Neural and Recall Responses Provide Alternative Predictors of Political Outcomes

Samuel B Barnett, Northwestern University, USA
Andres Campero, Massachusetts Institute of Technology, USA
Ronen Zilberman, Massachusetts Institute of Technology, USA
Chris Rose, New York University, USA
Aaron Robinson, Northwestern University, USA
Moran Cerf, Northwestern University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.