It’S Only Rock ‘N’ Roll, But We Like It: Appropriation and Contestation Of/Through Glocal Signs
Among musical commodities, ‘rock’ has differentiated itself ideologically since its birth. Hence, evolution of rock for six decades while maintaining its global values in a different culture like Turkey, can illuminate the concepts of borrowing, appropriation and internalization. Three years of data collection suggests that in the local culture different forms merge and become one, and the hybrid itself becomes an independent experience. As a glocal commodity, rock music enables its consumers to produce their own modes of consumption experience and helps us explore future expectations about the contours of cultures.
Tacli Yazicioglu and Fuat Firat (2007) ,"It’S Only Rock ‘N’ Roll, But We Like It: Appropriation and Contestation Of/Through Glocal Signs", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 431-435.
Tacli Yazicioglu, Unaffiliated, Turkey
Fuat Firat, University of Texas—Pan American
E - European Advances in Consumer Research Volume 8 | 2007
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