Innovation, Creativity and the Post-Original: Reporduction and Knock-Offs in the Luxury Sector

In this paper I extend Rehn and Vacchani’s (2006) idea of the “post-original” in the examination of fakes and reproductions of luxury goods. I argue that a consideration of the after life of products through its transformation as fakes or reproductions allows us to reflect on what constitutes innovation in the first place. Fakes and reproductions can be seen as the “other” in the definition of the original and calls into question the idea of permanence associated with the original. The effort to call something an innovation –moralizing on its newness and originality- is also an attempt to negate the “other.”



Citation:

Jamy A. Joy (2007) ,"Innovation, Creativity and the Post-Original: Reporduction and Knock-Offs in the Luxury Sector", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 362-365.

Authors

Jamy A. Joy, Concordia University, Canada



Volume

E - European Advances in Consumer Research Volume 8 | 2007



Share Proceeding

Featured papers

See More

Featured

The Best of Both Worlds: Androgyny in Consumer Choice

Niusha Jones, University of North Texas
Blair Kidwell, University of North Texas

Read More

Featured

O13. Pain of Loss: How Losing in a Promotional Competition Influences Consumer Attitude

Arash Talebi, ESSEC Business School
Sonja Prokopec, ESSEC Business School
Ayse Onculer, ESSEC Business School

Read More

Featured

I9. From Childhood Toys to Grownup Choices: Understanding the Gendered Appeal of Violent Media

Martin A. Pyle, Ryerson University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.