Where Can Rock Exist? Musical Meanings and Consumer Activism

Social movements can no longer be regarded as solely political activities, as they create spaces for musical and other kinds of cultural production and consumption. Signifying the relationship between power and music, music acts both as a catalyst in mobilizing the crowds and a paravane for consumption activities. This paper studies the preliminary findings to interpret (musical) codes in social contexts and in consumer identity projects by illustrating a four-year long consumer activism movement. The emerging themes all denote a multiplicity of meanings and the significance of aesthetic codes in interpreting them.


E. Tacli Yazicioglu and A. Fuat Firat (2007) ,"Where Can Rock Exist? Musical Meanings and Consumer Activism", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 208-209.


E. Tacli Yazicioglu, No Affliation, Turkey
A. Fuat Firat, University of Texas - Pan American, USA


E - European Advances in Consumer Research Volume 8 | 2007

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