A Typology of Individual Search Strategies Among High-Income Investors in the United States: an Exploratory Study
This paper contributes to previous research on consumer search patterns and lends additional empirical evidence to support the existence of such patterns. It suggests that there is considerable similarity in the search behaviors of certain groups of investors as well as significant distance between the groups to warrant cluster analysis. We use a novel survey of high-income investors in the U.S. to present a framework that integrates and suggests demographic, socio-economic, and psychological explanation for observed patterns of search. The different levels of involvement in the investment decision are used to apply the framework in a managerially relevant manner.
Citation:
Caezilia Loibl and Tahira K. Hira (2007) ,"A Typology of Individual Search Strategies Among High-Income Investors in the United States: an Exploratory Study", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 224-231.
Authors
Caezilia Loibl, The Ohio State University, U.S.A.
Tahira K. Hira, Iowa State University, U.S.A.
Volume
E - European Advances in Consumer Research Volume 8 | 2007
Share Proceeding
Featured papers
See MoreFeatured
The Self-Perception Connection: Why Consumers Devalue Unattractive Produce
Lauren Grewal, Dartmouth College, USA
Jillian Hmurovic, University of Pittsburgh, USA
Cait Lamberton, University of Pittsburgh, USA
Rebecca Walker Reczek, Ohio State University, USA
Featured
The "Healthy=Lighter" Heuristic
Nico Heuvinck, IESEG School of Management
Yi Li, Macquarie University
Mario Pandelaere, Virginia Tech, USA
Featured
H2. Influencing Consumer Response to Products with High Styling: The Role of Mindsets
Ying-Ching Lin, National Chengchi Uniersity, Taiwan
Angela Chang, Northeastern University, USA