A Typology of Individual Search Strategies Among High-Income Investors in the United States: an Exploratory Study

This paper contributes to previous research on consumer search patterns and lends additional empirical evidence to support the existence of such patterns. It suggests that there is considerable similarity in the search behaviors of certain groups of investors as well as significant distance between the groups to warrant cluster analysis. We use a novel survey of high-income investors in the U.S. to present a framework that integrates and suggests demographic, socio-economic, and psychological explanation for observed patterns of search. The different levels of involvement in the investment decision are used to apply the framework in a managerially relevant manner.

Citation:

Caezilia Loibl and Tahira K. Hira (2007) ,"A Typology of Individual Search Strategies Among High-Income Investors in the United States: an Exploratory Study", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 224-231.