Consuming a Political Figure: a Post-Structuralist Reading of Four "Political Products"

Although the political aspects of consumption represent a vibrant topic of consumer research, the existing literature seldom delves into the consumption of politics itself. The presented working paper acknowledges both the increasing politicization of consumption and the burgeoning commercialization of politics by accentuating the importance of studying the ways in which individuals consume politics. An interpretative textual analysis of four interconnected political products centering on US President G. W. Bush is presented to shed light on the symbolic facets of consuming politics in an ex-socialist European setting.


Domen Bajde (2007) ,"Consuming a Political Figure: a Post-Structuralist Reading of Four "Political Products"", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 277-278.


Domen Bajde, University of Ljubljana, Slovenia


E - European Advances in Consumer Research Volume 8 | 2007

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