Spiritual Capital and the Production of Subcultural Distinction

This paper argues that spiritual tastes, knowledge and dispositions are valuable symbolic resources by which consumers may create for themselves cultural and social distinction within specific spiritual subcultures. The current study applies Bourdieu’s concept of cultural capital and his theory of tastes to explore the mechanisms and processes by which individuals define, produce, and consume spiritual capital. Further, this study seeks to understand the conditions under which spiritual capital may be converted into other valuable resources such as economic capital.


Heather Skousgaard (2007) ,"Spiritual Capital and the Production of Subcultural Distinction", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 249-250.


Heather Skousgaard, Australia


E - European Advances in Consumer Research Volume 8 | 2007

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