Ethnicity and Consumption in Europe: Comparing and Contrasting France and the Uk

Research has consistently developed the role of the ethnicity in consumption. However, very little has been published about the ‘ethnical’ consumers in a European perspective. This research aims to compare and contrast the role of ethnicity in consumption with a cross-cultural regard. Two countries were chosen for this cross-cultural study: the UK and France. Our research tries to clarify the ethnicity in France by comparing and contrasting with the UK case. We think that a broader understanding can be gained from taking a broader European perspective.

Citation:

Amina BEJI-BECHEUR, Ahmad JAMAL, Nil OZCAGLAR-TOULOUSE, and Sondes ZOUAGHI (2007) ,"Ethnicity and Consumption in Europe: Comparing and Contrasting France and the Uk", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 318-319.