The Effect of Match and Mismatch Between Trait and State Emotion on At-Risk Gambling
This research examined the effects of match/mismatch between trait emotion and state emotion evoked by different casino designs on at-risk gambling intentions and psychological restoration. Video simulations representing two casino designs (playground vs. gaming) were presented to 484 participants (241 males) varying in gambling sub-type. The effects of match/mismatch between trait and state emotion are bounded by the positivity of the outcome (at-risk gambling intention vs. restoration), the design of the casino (playground vs. gaming), the dimension of emotion (arousal vs. pleasure), the pole of the emotion (low vs. high), and gambler subtype (problem vs. non-problem).
Karen Finlay, Harvey H. C. Marmurek, Vinay Kanetkar, and Jane Londerville (2007) ,"The Effect of Match and Mismatch Between Trait and State Emotion on At-Risk Gambling", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 479-486.
Karen Finlay, University of Guelph, Canada
Harvey H. C. Marmurek, University of Guelph, Canada
Vinay Kanetkar, University of Guelph, Canada
Jane Londerville, University of Guelph, Canada
E - European Advances in Consumer Research Volume 8 | 2007
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