Japanese Love Hotels: Protecting Privacy For Private Encounters
This paper explores a cultural curiosity – Japanese “love hotels.” We explore the historical roots and sociological environment of love hotels. Even with a religious and cultural acceptance of sex in Japan, privacy is still an important aspect of the love hotel business. The ways in which love hotels protect patrons’ privacy is a primary part of the service encounter, and is demonstrated here. The importance of privacy may suggest that the need for sexual privacy may be rooted deep in our evolutionary biology. This is an important lesson for the field of marketing, especially for those in the sex-related industries.
Citation:
Michael Basil (2007) ,"Japanese Love Hotels: Protecting Privacy For Private Encounters", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 505-510.
Authors
Michael Basil, University of Lethbridge, CANADA
Volume
E - European Advances in Consumer Research Volume 8 | 2007
Share Proceeding
Featured papers
See MoreFeatured
K2. Influence of Attentional Breadth on Processing and Memory of Brand Advertisements
Nicolas Noack, University of Duisburg-Essen
Lynn Brinkmann, University of Duisburg-Essen
Oliver B. Büttner, University of Duisburg-Essen
Featured
Anticipated Interpersonal Feedback Reshapes Other-oriented Intertemporal Choices
Adelle Xue Yang, National University of Singapore, Singapore
Oleg Urminsky, University of Chicago, USA
Featured
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA