Thompson's Rubbish Theory: Exploring the Practices of Value Creation
This paper introduces Thompson’s Rubbish Theory (1979) to interpretive consumer research. The paper suggests the Theory is useful in foregrounding the material dimensions of markets. It also highlights the importance of thinking in terms of movement, flow and circulation in markets. Finally the theory suggests that value emerges through our ways of seeing and placing objects. A key critique of the theory is its neglect of the practices of value creation. Thus the paper draws from existing studies in consumer research in exploring three such sets of practices: finding objects, displaying objects, and transforming and re-using objects.
Citation:
Liz Parsons (2007) ,"Thompson's Rubbish Theory: Exploring the Practices of Value Creation", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 390-393.
Authors
Liz Parsons, Keele University, UK
Volume
E - European Advances in Consumer Research Volume 8 | 2007
Share Proceeding
Featured papers
See MoreFeatured
Q12. Exploring Effects of Perceived Authenticity Of Instagram Models on Aad and Buying Intentions
Heather Shoenberger, University of Oregon, USA
Eunjin Kim, Southern Methodist University, USA
Featured
The Effects of Subjective Knowledge and Naïve Theory on Consumers’ Inference of Missing Information
Lien-Ti Bei, National Chengchi Uniersity, Taiwan
Li Keng Cheng, National Chengchi Uniersity, Taiwan
Featured
“I Desire A Brand When I See How They are Different from Me”: Differential Effects of Blatant and Subtle Brand Rejection
Jun Yan, University of Manitoba, Canada
Fang Wan, University of Manitoba, Canada
Americus Reed, University of Pennsylvania, USA