Social Network Analysis and Consumption Dynamics: Research Review and Prospects

Responding to Consumer Culture Theory’s call for increased research into consumption dynamics, this paper records recent advances in social network analysis. The elements of a longitudinal method for analyzing the co-evolution of group structure and behaviors are outlined and then illustrated by a worked example: the substantive issue of adolescent substance use. This new method is compared and contrasted with existing consumer research in respect to group interactions / processes and social network analysis. The paper concludes by indicating the potential for new network methods – both qualitative and quantitative – in consumer research.


Nick Gould and Margaret K Hogg (2007) ,"Social Network Analysis and Consumption Dynamics: Research Review and Prospects", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 160-166.


Nick Gould, University of Glamorgan, UK
Margaret K Hogg, Lancaster University, UK


E - European Advances in Consumer Research Volume 8 | 2007

Share Proceeding

Featured papers

See More


J13. The Good and Bad of a Delayed Indulgence: Effects on Self-Perceptions and Purchase Satisfaction

Argiro Kliamenakis, Concordia University, Canada
Kamila Sobol, Concordia University, Canada

Read More


Nostalgiacising: A Performative Theory of Nostalgic Consumption

Ela Veresiu, York University, Canada
Ana Babic Rosario, University of Denver
Thomas Derek Robinson, City University of London, UK

Read More


Pursue Your Passions: Cultural Discourses about Consumer’s Heroic Wilderness Adventures

Nathan Warren, University of Oregon, USA
Linda L Price, University of Oregon, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.