In the 1990s a number of papers advocating feminist analyses of marketing and consumer phenomena appeared in the literature. Contributions highlighted the masculinist ideology of marketing and consumer thought, how feminism might contribute to consumer and marketing research in practice and how feminist thought can contribute to, and critique the ‘world of consumption’ outside of academia. Since that time “critical feminist voices have been scarcely audible” (Catterall et al 2005) and there has been little feminist inspired research evident in the field. The purpose of this roundtable is to examine the role and direction for feminism in consumer and marketing research in the 21st century. The primary aim is to begin to outline a set of recognizable theoretical, methodological and political debates to inform, structure and stimulate an invigorated feminist research agenda.


Helen Woodruffe Burton, Elizabeth Hirschman, and Miriam Catterall (2007) ,"Participants:", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research.


Helen Woodruffe Burton, St Martins College University of Lancaster, UK
Elizabeth Hirschman, Rutgers Business School, USA
Miriam Catterall, University of Ulster, UK


E - European Advances in Consumer Research Volume 8 | 2007

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