Gastro Anomie and the Diet Making Nexus: the Social Construction of Health Foods in the Australian Women’S Weekly Over Half a Century.

The social construction of health food over half a century in magazine advertising in the Australian context is examined using documentary evidence and a socio-historical perspective. This paper explores the idea that health foods have over the years been socially constructed by multiple institutional players. Using a socio-historical analysis of one popular magazine, namely The Australian Women’s Weekly and advertising (as the overt manifestation of market forces) specifically we try to identify possible actors.

Citation:

Teresa Davis and Tanja Schneider (2007) ,"Gastro Anomie and the Diet Making Nexus: the Social Construction of Health Foods in the Australian Women’S Weekly Over Half a Century.", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 122-123.