Confessions of a Movie-Fan: Introspection Into a Consumer's Experiential Consumption of "Pride & Prejudice"
As people enjoy movies for various reasons, this paper is taking an existential-phenomenological perspective to discuss the consumption of movies as a holistic personal lived experience. By using subjective personal introspection, the lead author provides hereby insights into his personal lived consumption experiences with the recently released movie Pride & Prejudice. Although the introspective data suggest that a complex tapestry of interconnected factors contributes to a consumer’s movie enjoyment, this study found a consumer’s personal engagement with the movie narrative and its characters to be of particular importance. This personal engagement not only allows for a momentary escape from reality into the imaginative movie world, but is even further enhanced through intertextuality, by which the consumer connects the movie to one’s personal life experiences.
Markus Wohlfeil and Susan Whelan (2007) ,"Confessions of a Movie-Fan: Introspection Into a Consumer's Experiential Consumption of "Pride & Prejudice"", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 137-143.
Markus Wohlfeil, Waterford Institute of Technology, Ireland
Susan Whelan, Waterford Institute of Technology, Ireland
E - European Advances in Consumer Research Volume 8 | 2007
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