The Self-Determination Processes of New Mothers

We examine the role that consumption plays in the self-determination processes of new mothers. In examining the range of social discourses about what constitutes ‘a good mother’, we investigated firstly, the range of different selves which confront women as they embark on motherhood: the mother I want to be; the mother I do not want to be; and the mother I should be; and secondly, how women, as they became mothers, used consumption either to incorporate or resist different experiences of these various mothering selves.



Citation:

Emma Banister and Margaret Hogg (2007) ,"The Self-Determination Processes of New Mothers", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 399-401.

Authors

Emma Banister, Lancaster University, UK
Margaret Hogg, Lancaster University, UK



Volume

E - European Advances in Consumer Research Volume 8 | 2007



Share Proceeding

Featured papers

See More

Featured

With or Without You: When Second Person Pronouns Engage Listeners

Grant M Packard, Wilfrid Laurier University, Canada
Jonah Berger, University of Pennsylvania, USA

Read More

Featured

The Interaction Effect of Food Variety and Simulation of Eating on Consumers' Calorie Estimation

Liang Shen, Shanghai Jiao Tong University
Fengyan Cai, Shanghai Jiao Tong University
Ying Yu, Huazhong Agricultural University

Read More

Featured

The Effects of Glossy Versus Matte Imagery on Consumers’ Decision Making

Yoonho Jin, INSEAD, Singapore
Amitava Chattopadhyay, INSEAD, Singapore

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.