Locus of Control As a Potential Mediator of Situational Affect on Consumer Behaviour

Consumers’ behaviours within shopping centres stem partially from their own experiences and psychological processes, and partially from factors present within these shopping centres. This investigation explores whether locus of control can determine an individual’s susceptibility to situational factors present in the shopping centre. From a sample of 292 customers surveyed in shopping centres in the north east of England (34% male, 66% female), analysis indicated statistically significant relationships between Consumer Locus of Control and certain aspects of the shopping situation.



Citation:

Mary Lynn Mundell, Mike Nicholson, and Anthea Christodoulou (2007) ,"Locus of Control As a Potential Mediator of Situational Affect on Consumer Behaviour", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research.

Authors

Mary Lynn Mundell, Durham Business School, England
Mike Nicholson, Durham Business School, England
Anthea Christodoulou, Durham Business School, England



Volume

E - European Advances in Consumer Research Volume 8 | 2007



Share Proceeding

Featured papers

See More

Featured

Public Discourse and Cultural Valorization in the Cancer Marketplace

Lez Ecima Trujillo Torres, University of Illinois at Chicago, USA
Benét DeBerry-Spence, University of Illinois at Chicago, USA
Søren TOLLESTRUP ASKEGAARD, University of Southern Denmark, Denmark
Sonya Grier, American University, USA

Read More

Featured

Product Complexity as a Barrier to Consumer Financial Decision-Making

Timothy Dunn, University of Colorado, USA
Philip M. Fernbach, University of Colorado, USA
Ji Hoon Jhang, Oklahoma State University, USA
John Lynch, University of Colorado, USA

Read More

Featured

Effects of Affective Language on Perceived Helpfulness of Online Reviews

Nikolay Georgiev, HEC Paris, France
Marc Vanhuele, HEC Paris, France

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.