Cross Border Consumption and Community: Meanings For Warhammer Enthusiasts

Based on consumption tribe and gaming literature, this article examines similarities and differences between Warhammer gaming tribes in the U.S. and France. We discuss a number of cross-cultural themes based on in-depth interviews in each country. We then argue our results situate and synthesize the Warhammer gaming community in between postmodern and poststructural approaches, which suggests a rethinking is needed in terms of describing consumption experiences.



Citation:

David J Park, Sameer Deshpande, Bernard Cova, and Stefano Pace (2007) ,"Cross Border Consumption and Community: Meanings For Warhammer Enthusiasts", in E - European Advances in Consumer Research Volume 8, eds. Stefania Borghini, Mary Ann McGrath, and Cele Otnes, Duluth, MN : Association for Consumer Research, Pages: 31-32.

Authors

David J Park, Xavier, USA
Sameer Deshpande, Lethbridge, Canada
Bernard Cova, Euromed, France
Stefano Pace, Bocconi, Italy



Volume

E - European Advances in Consumer Research Volume 8 | 2007



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